B2B SaaS tool | Web app
Canals is an early-stage startup that is developing an AI-powered B2B tool to help operators at construction material suppliers make quotes and orders in a highly technical setting with a very large array of products and numerous variables, where error has significant impact on costs and delays.
I designed from the ground up the identity of the company, along with the SaaS product, taking into account the multiple intricacies of the users' high-stake role and environment. I also built an interactive prototype that served as MVP demo to early investors and clients.
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