Web Design | Landing Page for SaaS Tech
Hey Dribbble!
Happy to share the landing page that I created for SmartCredit's rebranding effort.
The Client
SmartCredit is a SaaS Tech company that focuses on credit, money, and privacy services for both B2B and D2C platforms. SmartCredit needed to modernize their branding—make it more relatable to their client base, clean up the UX/UI of their products, and standardize/elevate the look and feel of their design.
The Project
This project included the creation of a brand book—content and aesthetics—an updated logo, redesigned website, updated internal materials, and updated external marketing materials including socials. Refreshed product design was also a critical proponent of this project. This included a redesigned sign–up flow and a facelift for all internal UI, including a re–examining and elevating of the products' UX.
The Outcome
SmartCredit wanted to re–position themselves as a relatable, mature, and trustworthy alternative to their competitors. As a result, the branding is sleek, but traditional with a focus on lifestyle imagery that reflects the user base.
