#64 DubbelFrisss

Country: Netherlands

Industry: Food and Beverage

About: DubbelFrisss is a soda company founded in 1996 in the Netherlands. Their mission is to create extremely refreshing and surprising combinations. With this 'double thinking', they say “they were the first in the Netherlands to find the perfect match between water and fruit juice”. They stand for sustainability: their packaging is 95% plant-based and 100% recyclable.

Words: fresh, sustainable, playful

Strategy: since their signature drink has peach as main flavor, I decided to use it as the main symbol. The peach, which is also a “D” of Dubbel, stands on water (freshness) and has a leaf that is used again in the logoword (sustainability). The new fonts for “dubbel” (noteworthy typeface) and “Friss” (Paradise garden) give the brand a refreshed and playful vibe.