The Roaming Dough Icons

Case Study -

Suzanne was keen to introduce icons into the brand that she could use on social media and could create backgrounds.

Let's be honest, pizza icons are fairly common in brands so I tried to add some variation by creating icons that related to the Roaming Dough's business. I took the curve from the logo and added this to the pizzas to imitate meat and I added the pizza cutter to the truck, as this is how the truck is branded in real life.

I paid close attention to the position of the stroke and adjusted the designs so the icons were as clean as possible when a stroke was added.

Posted on Mar 8, 2023

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