Case study - https://medium.com/p/35261db84513
During 2022, I worked with Suzanne from the Roaming Dough to evolve her brand; she wanted to reflect the growth she had experienced since she launched her business four years ago. Her business had grown from selling pizzas from a pizza trailer oven to a large food truck and commercial kitchen.
Suzanne felt the initial brand was quite serious with no sense of fun so wanted to completely overhaul her brand! She wanted a flexible toolbox of graphics that could be used on social media, including a more versatile typography system, icons and patterns.
She wanted a bright and colourful colour palette and these are the colours we settled on. They're a world away from the original brand colours!
These were the original designs: