#26 Instant Pot

Country: Canada

Industry: household appliances

About: Instant Pot is a brand of multicookers manufactured by Instant Brands.

Instant Brands statement: “Healthy, delicious meals made simply and quickly—cooking with Instant Brands is everyday magic! When the Instant Pot first became a cultural phenomenon and kitchen must-have, it revolutionized home cooking for a global community of food lovers whose passion has since inspired countless recipes, books, and online forums. Now, Instant Brands has expanded its line to include blenders, toaster ovens, air fryers, coffee makers, and other amazing small kitchen appliances, all designed to simplify the joys of home cooking, promote healthy lifestyles, and give you more time to enjoy great meals with the people you love.”

Words: quick, homemade, delicious.

Strategy: translating the fun, playful, and bi-colored font style into a sketched-like logo-mark to represent the homemade and quick qualities of the brand products, and adding the smoke/fire to make it warm and delicious.