Everybody loves fish & chips...
So… after all of the exploration and I put together a branding mockup to pitch the potential client. I explained I wanted to make the branding simplistic yet effective, and expressed how we could bring their branding up to date. But... as always (or in most cases) it came down to dollar and they unfortunately wasn't in the position to spend money on branding (over everyday costs etc...) even though they did like it!
It is a shame, but nevertheless I have really enjoyed developing the identity and branding. I would like to say a big thank you all or have commented and appreciated this development.
Bigger image attached.
