DESIGN WORKSHOP | Learn to start your own apparel brand | FEBRUARY 27th
There were certain elements on the site that I explored a number of times to find the best solution. These included block quotes as PI use a lot of quotes within their content. Having real life content is so useful as we could see how the quotes looked in the context of a page of content and we could also see how a short quote worked, as well as a longer quote. I also looked into different designs for the links within the content. I knew I wanted a blue underline but wasn't sure if the linked word(s) needed a heavier weight as well.
It wasn't just different pieces of content I experimented with, I also took multiple passes at the navigation, search box and footer in the base template.
I really enjoyed working with Adobe XD for this project as it was possible to keep all of these iterations on the same page for easy comparison.