USA Cycling Idea

Usa cycling logo 01

I've always wanted to rebrand USA Cycling as their current brand is pretty poor. So, I'm going through some ideas to push myself in explaining myself as a designer—both written and spoken.

The idea with this concept is that the actual logo—in digital format—would "cycle" through a few hyroglyphs which represent each of the sport's disciplines. There's actual 6 disciplines, but only 4 icons here. When in print format, the logo would be a grid-ed layout of all the icons. The color are a stylized red, while and blue for obvious reasons.

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