I've always wanted to rebrand USA Cycling as their current brand is pretty poor. So, I'm going through some ideas to push myself in explaining myself as a designer—both written and spoken.
The idea with this concept is that the actual logo—in digital format—would "cycle" through a few hyroglyphs which represent each of the sport's disciplines. There's actual 6 disciplines, but only 4 icons here. When in print format, the logo would be a grid-ed layout of all the icons. The color are a stylized red, while and blue for obvious reasons.
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