Dark Root Barbershop Branding
Dark Root Barbershop is a local establishment catering primarily to male clientele. In order to present a more masculine identity, I stuck with a dark theme as well as including a textured finish to all elements. The root elements plays on the name as well as giving a sense of "roots" in the community. The various mockups presented gave the client a good idea of the different directions available with the new branding.
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Posted on
Feb 2, 2021
More by Chris Letterle View profile
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