Jewelers Mutual Rebrand - Logo

Really excited to start showing some of the rebrand work I did for Jewelers Mutual. Over the past several months I've had the opportunity to refresh the logo, color palette, fonts, website, illustrations, iconography and interior design of the 100+ year old company. This is a responsive logo which shifts and removes some detail depending on the application and space. I wasn't able to stray too far from the existing design, but I focused on improving the structure and alignment. Before and after of the horizontal version in the attachments. Much, much, much more to come in the coming weeks.

I'm available for more logo design and brand work. Let's work together!

Follow me on Instagram

Anthony Gribben
Brand + Icon Designer. Illustrator. Maker of Geometric Art.

More by Anthony Gribben

View profile