Lyft Mode Selector Promo Banner ( Original )

This simple UIX change is a huge driver of the Lyft business as a whole! This is the original mode selector design for it ( I designed the "Shared" mode name too )

Its hard to believe now but before I fixed it the Lyft Mode Selector did not have a clear mechanism to tell riders their promos were being actively applied or what the total savings were. I worked through 100s of iterations exploring how to fit this status feedback mechanism into this already crowded Mode Selector.

In the end I arrived at this 'Minty' banner and discount tag which are both glanceable and will scale well into the future to support any Mode Selector redesigns

If you like this, don't hesitate to click "L" 💗 or "F"

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