The Booker Prize Identity

The Booker Prize, 2020

Identity concept for The Booker Prize; Britain's leading literary award.
The revised identity revolves around the publishing dimensions of the B-Format. In publishing it's the most common book format for the Fiction genre, which is synonymous with The Booker Prize. The playful, expressive visual language denotes a more inclusive look and feel and aims to better engage with younger readers and writers.