Redesign
The original logo included a periwinkle color, brown grey, and light green. I changed those colors to blue, green, and gray to keep the connection the client wanted with the name, the lake by the development, and the nature by the development. Originally, the logo used the leaf as the apostrophe - I changed this to increase readability and to use the leaf element as part of a secondary logomark.
branding
des moines
flat illustration
illustration
iowa
logo
logo mark
logo redesign
logo work
rebrand
rebranding
vector
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Posted on
Feb 28, 2020
More by Kaitlin Christensen Ungs View profile
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