About this Service
Formerly lead designer at an agency serving over 1,000+ companies including Y Combinator and VC startups. Built thousands of logos for companies in 70+ countries. Independent since.
My clients include Oneleet ($33M raised), Sprinto ($20M raised), Autumn Labs ($500K), Sequence Nutrition ($2M), Julie Gustin (former Director at Google and Adobe), Scott N. Perkins (Pliability), and plenty of bootstrapped founders on their first launch. Most of my work is AI, fintech, wellness, healthcare, cybersecurity, SaaS, etc.
This is the full build. Logo, color, type, graphic language and complete guidelines, plus the applications your company actually needs.
💡 HOW IT WORKS
Discovery. A full written brief, a positioning questionnaire and a competitive review. Send the questionnaire to every stakeholder, not one person. We also decide here which applications you need. If you're not sure, that's normal. I'll tell you what I'd prioritize for a company at your stage.
Direction. Three visual territories with the strategic idea behind each. Moodboard, type feeling, color, tone. You pick one before any identity work begins.
Build. I build the full identity inside that territory. Logo, color, type, graphic language and every application we agreed on. Three rounds of revisions along the way.
Handoff. Guidelines, a Figma library, and every source file organized so your next designer or developer can pick it up without asking questions.
⚡ WHAT YOU GET
→ Three direction boards
→ One full identity direction
→ Digital presentation
→ Complete logo system
→ Curated color system
→ Hand-picked brand type.
→ Graphic language
→ Website hero design
→ Up to 8 brand applications
→ Complete Brand Guidelines
→ All source files
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Timeline: 3 calendar weeks from start to finish. If you’re working with a tight deadline, I can fast-track the project without compromising quality.
