About this Service
Brand Identity & Guidelines. A brand that stays consistent without you
A premium brand is recognised in a second and remembered for years. I build identities around a clear idea, not just a nice logo, and package them into guidelines that your team, designers and printers can follow without calling me. No templates, no stock marks.
What you'll get
Strategy & concept
Review of your audience, positioning and direct competitors before the first sketch.
Moodboard and creative direction approved before the logo is drawn.
Three logo concepts, one refined into the final mark.
Identity system
Logo suite: primary, secondary, icon and monochrome versions, with clear space and minimum sizes.
Colour palette with HEX, RGB and CMYK values.
Typography: font pairing and hierarchy rules, selected with licensing in mind.
Graphic elements, patterns and image style direction.
Brand applications: business card, social media templates and mockups showing the system in use.
Brand guidelines
A structured PDF brand book: logo usage, do's and don'ts, colour, type, graphic language, applications.
Written so a new designer or printer can use the brand correctly on day one.
Files & ownership
Logo files for web and print: SVG, PDF, PNG, AI.
Full rights transferred after final payment.
Good for
Premium and lifestyle brands launching or repositioning.
Founders of hospitality, real estate and product companies.
Businesses that have a logo but no system, and look different on the website, in social media and in print.
How it works
Analysis and brief (Days 1-4). I analyze your market and send you a brief with questions about your company, audience, values and style, so the direction is built on facts, not guesses.
Logo concepts (Days 5-10). Based on the approved moodboard, I create three logo concepts that define the character of the brand.
Refinement and identity system (Days 11-16). You choose one concept and send feedback. I refine the mark and build the colour palette, typography and graphic elements around it.
Brand book and handoff (Days 17-21). You receive the brand guidelines and all final files, ready to use.
Payment in two installments: 50% up front, 50% before delivery of final files.
Note:
Naming, copywriting, packaging and print production are not included.
The final cost depends on the scope: additional concepts, applications and preferences.
If you already have a logo, this will significantly reduce the cost of creating a BrandBook or Guidelines.
