Custom Website UI/UX Design In Figma

About this Service

I create original, high-quality website designs tailored to your business, product, audience, and goals.

Whether you need a focused landing page, a corporate website, an e-commerce experience, a SaaS platform, a dashboard, a service marketplace, or a complex web product, I can help turn the idea into a clear, modern, and scalable digital experience.

Every project starts with understanding the product and the people who will use it. I do not rely on generic templates or one-size-fits-all layouts. Instead, I create a custom visual direction, clear content hierarchy, intuitive user flows, and polished interface details that support your business objectives.

The result is an organized, developer-friendly Figma design that can be used for a new website, a redesign, an MVP, a product presentation, or a full-scale digital platform.

What’s included

  • Project and audience reviewA focused review of your business, product, target audience, competitors, existing materials, key requirements, and conversion goals.

  • Information architecture and page structureClear organization of website content, navigation, key pages, and user paths. This ensures visitors can quickly understand the offer and complete important actions.

  • UX wireframes or low-fidelity prototypeA rough structure for the selected pages or flows, created before detailed visual design. This helps validate hierarchy, layout, content priorities, and interaction logic early in the process.

  • Custom website UI designOriginal high-fidelity web designs created specifically for your brand and product. The style can be minimalist, premium, editorial, bold, technology-focused, playful, corporate, or adapted to another direction that fits your positioning.

  • Responsive layoutsDesktop and mobile designs for the selected pages, with thoughtful adaptations for smaller screens rather than simply shrinking the desktop layout.

  • Reusable components and UI kitA structured system of reusable Figma components, variants, styles, grids, colors, typography, buttons, form fields, cards, navigation elements, modals, and other interface patterns required for the project.

  • Interactive prototypeA clickable Figma prototype for key flows, navigation, or interactions. This is useful for validating the experience, demonstrating the product, and aligning design with development.

  • Developer-ready handoffAn organized Figma file with responsive layouts, reusable components, named layers, assets, interaction notes, and relevant interface states for smooth implementation.

  • Presentation visualsSelected page designs or screen compositions prepared for pitch decks, client presentations, case studies, social media, or marketing communication.

  • Development supportIf needed, I can collaborate with your development team during implementation, clarify UI behavior, prepare assets, answer design questions, and provide design QA to help ensure the final website matches the approved design.

Website types I can design

  • Landing pages and promotional websites

  • Corporate and company websites

  • Personal brands and portfolio websites

  • SaaS products and web applications

  • Dashboards, CRM systems, and analytics tools

  • E-commerce stores and product catalogues

  • Marketplaces and booking platforms

  • Educational platforms and online courses

  • Fintech, healthcare, logistics, real estate, and other industry products

  • Complex digital services and custom web platforms

My process

  1. Brief and discoveryWe discuss your product, users, goals, functionality, content, visual preferences, references, technical constraints, and expected outcomes.

  2. Structure and user flowI create the information architecture, page hierarchy, and low-fidelity wireframes for the main screens or website flows. At this stage, the focus is on logic, clarity, conversion, and usability.

  3. Visual directionAfter confirming the structure, I develop the visual concept. This includes typography, colors, grids, spacing, imagery direction, UI components, and the overall brand expression.

  4. High-fidelity designI turn the approved direction into detailed desktop and mobile layouts, covering important interface states and ensuring a consistent experience across pages.

  5. Feedback and refinementYou review the work, share consolidated feedback, and I refine the design within the agreed revision scope.

  6. Final handoffYou receive an organized Figma file with all approved layouts, reusable components, styles, UI kit, assets, and documentation needed for further development.

Why work with me

  • Custom website design rather than generic template-based layouts

  • UX-first approach that connects visual design with user goals and business conversion

  • Experience with websites and web products of different complexity and industries

  • Clear information hierarchy, intuitive navigation, and responsive behavior

  • Scalable component-based design systems in Figma

  • Clean, structured files that make collaboration with developers easier

  • Pixel-precise visual execution with attention to spacing, typography, accessibility, and interface consistency

  • Flexible approach for early-stage concepts, MVPs, redesigns, marketing websites, and large digital products

Best for

  • Launching a new website or digital product

  • Redesigning an outdated website

  • Creating an MVP before development

  • Improving conversion on an existing landing page

  • Building a stronger visual identity for a business

  • Preparing a product for investors, partners, or public launch

  • Designing a scalable web platform with a structured UI system

Need a website that looks professional, communicates your value clearly, and is ready for development?

Let’s create a custom web experience that fits your product, audience, and business goals.

$1,299
Quick Hire
Concepts and revisions: 2 concepts, 3 revisions
Project Duration: 3 weeks
Ivan Suprun
Chernihiv, Ukraine Responds in about 3 hours 4 Services available