Ivan Suprun

I design clear, scalable, and polished SaaS interfaces for startups, businesses, and digital products.Whether you are building a new SaaS platform, redesigning an existing dashboard, creating a CRM, analytics tool, admin panel, marketplace, internal business system, or other complex web application, I can help turn your functionality into an interface that feels simple, structured, and intuitive.Complex products often contain a large amount of data, settings, actions, roles, and user scenarios. My goal is to organize that complexity into a user experience where people can quickly understand what is happening, find the right information, and complete tasks without unnecessary friction.I combine UX thinking, clear information hierarchy, modern product UI, and a component-based Figma system. The result is an organized, developer-friendly design foundation that can support an MVP, a redesign, or a growing SaaS product.What’s includedProduct and workflow reviewA focused review of your product idea, target users, user roles, existing functionality, business goals, technical constraints, and the most important workflows.Information architectureA logical structure for navigation, product sections, dashboard modules, key pages, and user journeys. This helps make even feature-rich products easier to understand and navigate.UX audit and improvement suggestionsIf you already have a product or wireframes, I can identify unclear flows, overloaded interfaces, missing states, usability issues, and opportunities to improve the overall experience.Low-fidelity wireframesEarly wireframes or a rough prototype for main flows and screens. This stage helps validate layout, hierarchy, navigation, user actions, and screen logic before detailed visual work begins.Custom SaaS UI designHigh-fidelity interface designs tailored to your product, users, and brand. I create clear layouts for dashboards, tables, charts, filters, forms, settings, notifications, onboarding, collaboration flows, and other product-specific modules.Dashboard and analytics designWell-structured dashboards that prioritize the metrics and actions users need most. Data is presented through readable cards, charts, tables, filters, trends, statuses, and contextual explanations—not visual noise.Reusable Figma components and Design SystemA scalable component library including typography, colors, spacing, grids, buttons, inputs, selects, checkboxes, tables, navigation, sidebars, tabs, cards, charts, modals, tooltips, empty states, alerts, badges, and interface states.Responsive web layoutsDesktop and mobile adaptations for key screens, with careful consideration of data density, navigation behavior, tables, forms, and content priorities across devices.Interactive prototypeA clickable Figma prototype for the main user flow or selected product interactions. This is useful for validation, stakeholder presentations, investor demos, user testing, and development alignment.Developer-ready Figma fileA clean and organized file with named layers, components, variants, styles, responsive layouts, interaction notes, relevant states, and exportable assets.Development supportI can collaborate with your development team during implementation, answer questions, clarify UI behavior, prepare additional states, review developed screens, and provide design QA.What I can designSaaS platforms and B2B web applicationsAnalytics and reporting dashboardsCRM, ERP, CMS, and admin panelsFinance, sales, marketing, logistics, HR, healthcare, and operations toolsCustomer portals and self-service platformsProject-management and collaboration systemsBooking, scheduling, and service-management productsMarketplaces and vendor-management platformsInternal company toolsAI-powered products and data-driven interfacesMVPs, existing-product redesigns, and full-scale web systemsMy approach to dashboardsA good dashboard should not try to show every available metric at once. It should help a user answer the most important questions quickly:What requires my attention right now?What has changed since the last visit?What action should I take next?Which metrics are performing well or need intervention?Where can I find more detail when I need it?For this reason, I design dashboards around priorities and real workflows. Primary KPIs, alerts, pending tasks, recent activity, trends, filters, and drill-down actions are presented in a deliberate hierarchy. More detailed information remains accessible without overwhelming the initial view.My processDiscovery and product alignmentWe discuss your product goals, users, roles, workflows, feature set, technical limitations, existing screens, references, and expected outcomes.UX structure and wireframesI map the navigation, core flows, page structure, screen hierarchy, and essential user actions. At this stage, we focus on usability and product logic before visual details.Visual system and UI directionI establish the visual language: typography, color palette, spacing, grid, component behavior, data-visualization principles, iconography, and interface states.High-fidelity interface designI design the selected screens, modules, and user flows in detail, maintaining clarity, consistency, accessibility, and a professional product feel.Design System and UI kitI organize reusable components and styles into a structured UI kit, making it easier to add new pages, features, roles, or flows in the future.Review, refinement, and handoffAfter feedback and refinement, you receive organized Figma files that are ready for developers, future product iterations, and efficient team collaboration.Why work with meExperience with interface design for websites, web platforms, mobile products, and complex digital systemsUX-first approach focused on real workflows, user roles, information hierarchy, and practical product outcomesModern, clean, and professional UI—not generic dashboard templatesScalable Figma components, variants, styles, and Design System structureAttention to responsive behavior, empty states, loading states, errors, permissions, and edge casesClear, developer-friendly design files that reduce implementation uncertaintyFlexible process suitable for an early MVP, an existing product redesign, or a long-term SaaS platformBest forBuilding a SaaS MVP before developmentRedesigning an outdated CRM or dashboardImproving a data-heavy product interfaceCreating a scalable Design System for a growing platformPreparing a product for investor demonstrations or stakeholder presentationsMaking complex workflows easier for non-technical usersExpanding an existing SaaS product with new modules and featuresNeed a SaaS interface that turns complex functionality and data into a clear, intuitive product experience?Let’s design a scalable dashboard or web application that your users can understand, trust, and use effectively.

I create original, high-quality website designs tailored to your business, product, audience, and goals.Whether you need a focused landing page, a corporate website, an e-commerce experience, a SaaS platform, a dashboard, a service marketplace, or a complex web product, I can help turn the idea into a clear, modern, and scalable digital experience.Every project starts with understanding the product and the people who will use it. I do not rely on generic templates or one-size-fits-all layouts. Instead, I create a custom visual direction, clear content hierarchy, intuitive user flows, and polished interface details that support your business objectives.The result is an organized, developer-friendly Figma design that can be used for a new website, a redesign, an MVP, a product presentation, or a full-scale digital platform.What’s includedProject and audience reviewA focused review of your business, product, target audience, competitors, existing materials, key requirements, and conversion goals.Information architecture and page structureClear organization of website content, navigation, key pages, and user paths. This ensures visitors can quickly understand the offer and complete important actions.UX wireframes or low-fidelity prototypeA rough structure for the selected pages or flows, created before detailed visual design. This helps validate hierarchy, layout, content priorities, and interaction logic early in the process.Custom website UI designOriginal high-fidelity web designs created specifically for your brand and product. The style can be minimalist, premium, editorial, bold, technology-focused, playful, corporate, or adapted to another direction that fits your positioning.Responsive layoutsDesktop and mobile designs for the selected pages, with thoughtful adaptations for smaller screens rather than simply shrinking the desktop layout.Reusable components and UI kitA structured system of reusable Figma components, variants, styles, grids, colors, typography, buttons, form fields, cards, navigation elements, modals, and other interface patterns required for the project.Interactive prototypeA clickable Figma prototype for key flows, navigation, or interactions. This is useful for validating the experience, demonstrating the product, and aligning design with development.Developer-ready handoffAn organized Figma file with responsive layouts, reusable components, named layers, assets, interaction notes, and relevant interface states for smooth implementation.Presentation visualsSelected page designs or screen compositions prepared for pitch decks, client presentations, case studies, social media, or marketing communication.Development supportIf needed, I can collaborate with your development team during implementation, clarify UI behavior, prepare assets, answer design questions, and provide design QA to help ensure the final website matches the approved design.Website types I can designLanding pages and promotional websitesCorporate and company websitesPersonal brands and portfolio websitesSaaS products and web applicationsDashboards, CRM systems, and analytics toolsE-commerce stores and product cataloguesMarketplaces and booking platformsEducational platforms and online coursesFintech, healthcare, logistics, real estate, and other industry productsComplex digital services and custom web platformsMy processBrief and discoveryWe discuss your product, users, goals, functionality, content, visual preferences, references, technical constraints, and expected outcomes.Structure and user flowI create the information architecture, page hierarchy, and low-fidelity wireframes for the main screens or website flows. At this stage, the focus is on logic, clarity, conversion, and usability.Visual directionAfter confirming the structure, I develop the visual concept. This includes typography, colors, grids, spacing, imagery direction, UI components, and the overall brand expression.High-fidelity designI turn the approved direction into detailed desktop and mobile layouts, covering important interface states and ensuring a consistent experience across pages.Feedback and refinementYou review the work, share consolidated feedback, and I refine the design within the agreed revision scope.Final handoffYou receive an organized Figma file with all approved layouts, reusable components, styles, UI kit, assets, and documentation needed for further development.Why work with meCustom website design rather than generic template-based layoutsUX-first approach that connects visual design with user goals and business conversionExperience with websites and web products of different complexity and industriesClear information hierarchy, intuitive navigation, and responsive behaviorScalable component-based design systems in FigmaClean, structured files that make collaboration with developers easierPixel-precise visual execution with attention to spacing, typography, accessibility, and interface consistencyFlexible approach for early-stage concepts, MVPs, redesigns, marketing websites, and large digital productsBest forLaunching a new website or digital productRedesigning an outdated websiteCreating an MVP before developmentImproving conversion on an existing landing pageBuilding a stronger visual identity for a businessPreparing a product for investors, partners, or public launchDesigning a scalable web platform with a structured UI systemNeed a website that looks professional, communicates your value clearly, and is ready for development?Let’s create a custom web experience that fits your product, audience, and business goals.

I create original, high-quality mobile app concepts designed around your product idea, target users, and business goals.This service is ideal for startups, founders, agencies, and teams that need a clear visual direction for a mobile product—whether for an MVP, investor presentation, internal validation, or the first stage of product development.Instead of adapting generic templates, I design a tailored interface with a thoughtful user flow, strong visual hierarchy, and a polished product look. The result is a development-ready design concept that can become the foundation for a complete iOS or Android application.What you’ll receiveProduct and audience reviewA focused review of your idea, target users, market context, key features, and desired business outcome. This helps define priorities before the visual work begins.UX structure and key user flowA clear structure for the selected app flow, including the most important screens and actions a user needs to complete.Custom mobile UI designOriginal, high-fidelity mobile screens designed specifically for your product. The visual direction is adapted to your brand, audience, industry, and intended product positioning.Core app screensDesign of the most important screens required to demonstrate the main product value—such as onboarding, dashboard, profile, search, booking, checkout, analytics, messaging, or another core flow relevant to your app.Reusable components and UI kitA structured set of Figma styles and reusable interface elements, such as colors, typography, buttons, inputs, cards, navigation, tags, icons, and other elements used within the selected scope and more.Organized Figma source fileA clean, well-structured Figma file prepared for collaboration with a development team or for further expansion into a full MVP.Presentation-ready visualsSelected screens prepared for product presentations, pitch decks, portfolio use, investor materials, or marketing communication.Optional promo animationA short animation or prototype that demonstrates the key app interaction, core user journey, or product value. This option is useful for presentations, landing pages, social media, and investor communication.How I workBrief and alignmentWe begin with your product idea, required functionality, references, branding, target audience, platforms, and expected deliverables.UX directionI define the main user flow and screen hierarchy, focusing first on clarity and product logic rather than decoration.Visual conceptI create a polished mobile interface with strong typography, spacing, color balance, reusable patterns, and attention to every interaction state.Feedback and refinementYou review the concept, share feedback, and I refine the approved direction within the agreed revision scope.Final deliveryYou receive the final Figma file, organized components, styles, relevant assets, and presentation-ready screens.Why work with meOriginal UI/UX design created for your product—not reused templatesClear user flows and interface hierarchy, not only visually attractive screensThoughtful, modern design suitable for MVPs, startups, digital products, and investor presentationsComponent-based Figma files that make future development and scaling easierPixel-precise execution with attention to usability, consistency, and responsive behaviorExperience designing websites, web platforms, self-service interfaces, and iOS/Android productsBest forStartup MVP conceptsNew mobile product ideasInvestor and pitch-deck presentationsApp redesign conceptsAgency client presentationsUX validation before developmentProduct landing pages and marketing visualsEarly-stage apps that need a strong visual and UX foundationHave an app idea that needs a clear, professional visual direction?Let’s turn it into a polished mobile product concept that is ready to present, validate, and develop.

We craft landing pages that don’t just look good — they perform. By combining in-depth research with UX best practices, we build visually compelling, conversion-oriented experiences that smoothly lead visitors to take action, whether that’s signing up, making a purchase, or getting to know your brand.