About this Service
A complete visual identity for brands that need a system, not just a logo.
Built for companies with more than one product, service or sub-brand, where the identity has to hold together across a website, an app, a deck and a conference badge. I've done this for a cybersecurity platform used by Fortune 500 banks and a Jira plugin running in 500+ teams across 35 countries.
What's included:
Three logo directions, refined over two rounds
Logo system: primary, stacked, icon, favicon, light and dark variants
Colour system with usage rules (HEX, RGB, CMYK)
Typography scale and hierarchy
Icon set and supporting brand graphics
Business card and merch applications
Multi-page brand guidelines document
Final assets in SVG, PDF, PNG and JPG, organized and named
Timeline:
First concepts within 7 business days. Full project in 2 to 3 weeks.
How it works:
1. You fill in a brand questionnaire — who you're for, what you sell, where the identity has to work
I send three directions, each with a short explanation of why it fits
You pick one, I refine it over two rounds
I build out the full system: logo variants, colour, type, graphics, applications
You get the guidelines document and all final files
Tools and communication:
Adobe Illustrator and Figma. I work async by default — a detailed written brief and written updates at every milestone, so nothing gets lost in a call and you have a record of every decision.
Result
One identity that holds up from a favicon to a conference badge
A logo system ready for sub-brands and new products, without redrawing anything
Written rules, so your team and any future designer stay consistent without asking you
Every file organized and named, ready to hand to developers or a printer
Add-ons:
Social media template set. Presentation template. Product UI applied to the new system.
Not a fit if:
You need a single logo on a tight budget, or a redraw of an existing mark. Message me anyway and I'll point you to the right scope.
Tell me what you're building and I'll tell you what the identity needs to cover.
