About this Service
Most brands aren't losing deals because the logo is weak. They're losing them because the business is a 9 and the brand communicates a 5, and a weaker competitor keeps winning because they look and sound like the stronger company.
This closes that gap.
What's Included
Brand Gravity Assessment: a working diagnostic that maps exactly where perception, consistency, and pricing power are leaking, before anything gets designed
Positioning direction based on the assessment, not a mood board guess
Primary logo, secondary lockup, and submark
Color system and typography system
Brand guidelines: usage, spacing, application rules
Core asset starter set (social, basic collateral)
30 days of support after delivery
ProcessAssessment → Direction → Design → Guidelines → Handoff. Each stage gets your sign-off before the next one starts. One revision loops for each phase.
Best ForFounders whose business has outgrown its launch brand. Revenue is real, clients are happy, but the brand is still telling a smaller story than the business deserves.
Not ForAnyone who wants three logo concepts to pick a favorite from. That's a different service, and it's not this one.
