About this Service
For CPG, DTC and consumer-product founders who need the brand identity and packaging built as one connected system—not separate design decisions.
I develop a focused strategic foundation first, then translate it into a distinctive visual identity and packaging system designed to build recognition, trust, and consistency across the customer experience.
The $4,500 core engagement includes:
Brand discovery and category/competitor review
Audience and positioning direction
2 creative identity directions
Primary and secondary logo system
Brand mark and responsive variations
Color palette and typography system
Supporting visual language, patterns or graphic elements
Art direction
1 master packaging design on a supplied dieline
Up to 2 straightforward SKU/flavor adaptations using the same packaging structure
Brand guidelines covering identity and visual usage
Realistic presentation/mockups
Final editable, export-ready, and print-ready files
3 structured revision rounds
This service is ideal for beauty, wellness, supplements, skincare, food, beverage, lifestyle and other consumer-product brands preparing to launch, reposition or build a more cohesive market presence.
Naming, extensive market research/customer interviews, structural packaging development, additional SKUs, copywriting, regulatory review, photography, Shopify/eCommerce and launch campaigns are separate scopes and can be added where required.
