About this Service
Description:
A focused logo package for founders who need a strong, custom mark and the essentials to use it consistently — without committing to a full identity build yet.
I design in two considered directions rather than a scattered set, then refine the one you choose until it's exact. Eight years of art direction across editorial, wellness, and consumer brands — including my own print magazine and a feature in The Athletic — go into every mark.
Best for early-stage brands that need to launch clean, or anyone testing a direction before a fuller build.
What you get:
2 logo directions to choose from
2 refinement rounds on your chosen direction
Primary logo wordmark
Final files in SVG, PNG, PDF, and AI (web + print ready)
Logo font identified (name + source)
Cohesive HEX code color palette
Mini logo sheet: usage, mood board, fonts, color palette
Process:
Direction — Align on strategy and references; I return two directions.
Refine — You pick one; up to two rounds to get it exact.
Deliver — Handover-ready files and logo sheet.
Upgrade path: Need a full color and type system, guidelines, and touchpoints? This package credits toward the full Brand Identity System.
