About this Service
A step up from a standalone logo. You get the mark itself, plus the rules and files that keep it looking right wherever it lands: your site, signage, socials, or a business card someone prints at the last minute.
Most small businesses don't need a 60-page brand book. They need a solid logo and enough structure that it doesn't fall apart the moment someone other than the designer touches it. That's what this is.
What's included
Primary logo, refined down to one final direction
Logo variations: horizontal and stacked lockups, plus a standalone submark/icon
Core color palette with exact values (HEX, RGB, CMYK)
Brand typefaces, a primary and a secondary pairing
Usage rules: clear space, minimum sizing, behavior on light and dark, and what not to do
A short usage guide (PDF) documenting all of the above
Full file package: vector (SVG, PDF, EPS) and raster (PNG) in color, black, and white
Who it's for
This fits the business that has outgrown a DIY logo but isn't ready to commission a full identity. The logo matters, but so does what happens after it's done: someone has to actually use it, and often that someone isn't a designer.
You're probably a good fit if:
You're launching and want to start consistent instead of cleaning it up later
Your current logo came from a DIY platform, or a relative, and it shows
You have a logo but no source files, no rules, and whoever made it is long gone
You're rebranding or changing your name and need the basics locked down
More than one person posts, prints, or builds with your brand, and it's started to drift
You've got a website or a print run coming and need clean assets ready to hand off
