Brand Identity & Packaging Design

About this Service

We develop complete packaging systems from strategy to visual execution, creating strong, consistent brands that are ready to grow in the market.

This service integrates brand strategy, visual identity, and packaging design, ensuring that the product not only looks good but also has a clear, consistent foundation with long-term value.

It is designed for new brands or those that want to rebrand.

What this service includes:

Brand Strategy

  • Analysis of the product, category, and competitive context

  • Definition of positioning and visual territory

  • Brand concept applied to the product

  • Strategic mood board for visual direction

Branding

  • Logo design and variants

  • Visual system (color palette, fonts, graphic resources)

  • Basic brand usage guidelines (brand manual)

Packaging

  • Development of strategic packaging concepts

  • Packaging or label design and layout

  • Consistent application of the brand system to packaging

  • Preparation of final files ready for printing and production

Note: This service does not include die development.

If you already have one, I can adapt it to the design. Otherwise, die development can be provided as an additional service.

Deliverables:

  • Brand strategy

  • Visual identity system applied to the product

  • Editable files of the visual system (.AI, .PDF, .PNG, .JPG)

  • 3D presentation mockups

  • Final files ready for printing and production

  • Brand manual in PDF format

Process and timing:

  • 8 weeks

  • 1 brand and packaging concept

  • 2 rounds of revisions

This service is ideal if you are looking to launch a product from scratch, revamp your brand, or build a solid foundation for a future product line.

If you need to develop multiple packages, a complete product family, or other brand assets, contact me and I will prepare a personalized proposal for you.

What if I need more revisions?

Additional revisions can be arranged at an extra cost, defined according to the scope and needs of the project.

From $4,500
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$2,250
2
Final Delivery
$2,250
Concepts and revisions: 1 concept, 2 revisions
Project Duration: 8 weeks
Adriana Guillén
Santiago, Chile Responds within a day 3 Services available