About this Service
Most brand identities are a logo and a mood board that fall apart the moment a real team has to use them. I build complete brand systems your team can actually run, consistent from a product UI to a pitch deck to a printed banner, without guessing.
This is for founders who need an identity that scales across product, marketing, and investor materials, and that a distributed team can apply correctly long after handoff. The whole system ships natively in Figma, so your team builds future sites, decks, and product visuals from one source while staying on brand.
All communication in writing. No calls required.CORE VISUALS & LOGO SUITE:
Complete logo set: primary and secondary lockups, responsive marks
Light, dark, and monochrome variants for every platform
Master source files (SVG, EPS, AI) and clean web exports (PNG)
BRAND SYSTEM & ASSETS:
Color architecture with full HEX, RGB, CMYK specs
Typography system with a clear hierarchy: headings, body, line-heights
Presentation layouts and business stationery
Social media framework: auto-layout templates for feed, stories, and covers
DOCUMENTATION & HANDOFF:
15-20 page brandbook (PDF) plus a 1-page quick-reference card
Living Figma library: organized styles, components, and tokens
AI prompt guidelines (Midjourney, Flux) to keep future imagery on brand
PROCESS:
Brief (1-2 days): you send the form, I reply within 24h with first questions and a rough estimate.
Proposal (1-2 days): fixed scope, exact price, timeline.
Concepts (1-2 weeks): 2-3 distinct directions, each with its logic. You pick one.
Refinement (1-2 weeks): the chosen direction polished to final. 5 revision rounds.
Delivery (3-4 days): production-ready files, guidelines, and an organized Figma source. Two weeks of post-delivery support.
HOW I WORK:
I work in writing. It keeps the thinking sharp and the timezones flexible. One-person studio, so you talk straight to the person doing the work, and every decision stays documented. After final payment you own all final files and sources.
Send your brief to start
