Shopify Site + Brand Refresh (Wellness)

About this Service

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.

This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.

We refresh your color system, typography, and UI styling while keeping your existing logo intact.

Health & Wellness

When we work with Health & Wellness brands, we focus heavily on structured clarity and perceived credibility, aiming to create an experience that feels both authoritative and approachable. We look closely at how benefits are communicated, how educational content is layered, and whether the visual system supports trust rather than overwhelm. Clients in this niche can expect a storefront that feels calm, confident, and easy to navigate — helping customers feel informed and secure in their decision. We tailor the branding and emotional experience to reflect your unique positioning within the wellness space, ensuring your brand feels distinct rather than generic.

What You’ll Receive

  • Strategic theme selection (client purchases license)

  • Full site build inside Shopify theme editor

  • Customized homepage, collection, and product template

  • 3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)

  • Mobile-optimized layouts

  • Structured navigation and footer

  • Cart configuration (within Shopify limitations)

  • Essential app installation and configuration

  • Brand refresh including updated color palette, refined typography system, and UI styling direction

  • Mini Style Guide PDF (colors, typography, UI usage examples)

  • Final QA + launch support

  • Recorded walkthrough at handoff

Our design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.

Revision Structure

Includes 1 structured revision round. All feedback must be consolidated and submitted at once.

Additional revisions billed separately.

Branding Scope

  • Includes a visual refresh only.

  • No new logo design.

  • No naming or repositioning work.

If you require a full brand overhaul, please see our Brand Identity System service.

Tools We May Use

  • Shopify Theme Editor & Admin

  • Figma (light layout planning)

  • Klaviyo integration (if applicable)

  • Review platforms (Judge.me, etc.)

  • Analytics & pixel setup (if needed)

All work remains within theme-native capabilities.

Optional Add-ons

  • Custom Liquid development

  • Custom-coded sections

  • Advanced backend builds

  • New logo design

  • Brand naming or repositioning

  • Ongoing CRO testing

Ideal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.

From $8,000
This service contains 2 payment milestones
1
Kickoff Payment
Due at checkout
$4,000
2
Final Delivery
$4,000
Concepts and revisions: 1 concept, 1 revision
Project Duration: 1 month