Prismfly

Clarity before execution.The Creative Direction Intensive is a focused strategy sprint designed to define your brand’s visual territory before you invest in packaging, website redesign, campaigns, or content production.This is not production work.It’s directional clarity.Who This Is ForBrands preparing for a redesignFounders launching a new product lineTeams planning a major campaignBusinesses that feel visually inconsistentProduct brands that lack a clear aesthetic directionIf your brand feels scattered or reactive, this gives you structure.What You Get1. Strategy Session90-minute deep-dive workshopAudience alignmentCompetitive landscape discussionGrowth goals + positioning clarity2. Brand & Visual AuditWebsite visual critique (if applicable)Packaging and social reviewInconsistency mappingOpportunity identification3. Visual Territory DevelopmentCurated moodboard with rationaleDefined aesthetic directionColor tone explorationTypography positioning guidancePhotography directionGraphic styling principlesLayout and restraint framework4. Creative Direction DeckDelivered as a structured PDF including:Visual territory summaryBrand atmosphere definitionCross-platform application examplesClear guardrails for future designWhat Makes This DifferentWe approach creative direction holistically.We think about how your visual language will live across:Shopify product pagesEmail marketingSocialPaid adsPackagingPhysical touchpointsThis ensures cohesion before you spend money building anything.What’s Not IncludedLogo designFull branding packageWebsite buildPackaging dielinesOngoing design productionThis is clarity and direction — not execution.Why It MattersMost brands jump into redesigns without defined creative direction.That leads to:Inconsistent launchesReactive visualsMisaligned campaignsExpensive revisionsThis service gives you a clear visual roadmap before you build.

Branding built as infrastructure, not decoration.The Brand Identity System is a strategic, cross-platform foundation designed for product and eCommerce brands that plan to scale across web, packaging, email, ads, and physical touchpoints.What Makes This DifferentWe don’t design brands in isolation.We think about how your identity will live across:Shopify product pagesCollection merchandisingEmail campaignsPaid adsSocialPackaging and printed materialsFuture product launchesWe also operate using a One-Concept Method.That means:No scattered directionsNo "pick your favorite" presentationsNo diluted strategyWe develop one strong, strategic direction based on research and positioning — then refine it together.This creates clarity, cohesion, and confidence.What You GetDiscovery & Strategy1 in-depth Discovery CallBrand & Site Audit (if applicable)Competitive visual analysisStrategic direction alignmentCreative ExplorationCurated Moodboard with rationaleDefined creative directionOne strategic concept presentationLogo SystemPrimary logoSecondary logoLogomarkAlternates (if determined as part of strategy)Horizontal + stacked variationsBlack, white, and color versionsFinal files delivered (AI, EPS, SVG, PNG, JPG)Color & Typography SystemPrimary + secondary color paletteNeutral systemTypography hierarchy (header, body, optional accent)Accessibility-conscious combinationsRefinement2 structured feedback roundsFinal DeliverablesComprehensive Brand Guidelines PDFCross-platform application examples (web, packaging, social)Organized asset folder for seamless handoffOur ApproachWe build brands the same way we build high-performing Shopify experiences:StructuredStrategicScalableConversion-awareBrand-focusedBranding should unify every customer touchpoint and elevate perceived value everywhere your brand lives.When done correctly, it strengthens your website, your packaging, your marketing, and your long-term growth.

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.We refresh your color system, typography, and UI styling while keeping your existing logo intact.Home GoodsWhen we work with Home Goods brands, we focus on restraint and visual rhythm, aiming to create an experience that elevates perceived quality through spacing and imagery. We look closely at how materials, textures, and lifestyle photography are presented and whether the overall layout feels curated rather than crowded. Clients can expect a storefront that feels calm, refined, and cohesive across collections. We tailor the branding and emotional experience to reflect your unique design philosophy, ensuring your brand stands apart within the category.What You’ll ReceiveStrategic theme selection (client purchases license)Full site build inside Shopify theme editorCustomized homepage, collection, and product template3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)Mobile-optimized layoutsStructured navigation and footerCart configuration (within Shopify limitations)Essential app installation and configurationBrand refresh including updated color palette, refined typography system, and UI styling directionMini Style Guide PDF (colors, typography, UI usage examples)Final QA + launch supportRecorded walkthrough at handoffOur design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.Revision StructureIncludes 1 structured revision round. All feedback must be consolidated and submitted at once.Additional revisions billed separately.Branding ScopeIncludes a visual refresh only.No new logo design.No naming or repositioning work.If you require a full brand overhaul, please see our Brand Identity System service.Tools We May UseShopify Theme Editor & AdminFigma (light layout planning)Klaviyo integration (if applicable)Review platforms (Judge.me, etc.)Analytics & pixel setup (if needed)All work remains within theme-native capabilities.Optional Add-onsCustom Liquid developmentCustom-coded sectionsAdvanced backend buildsNew logo designBrand naming or repositioningOngoing CRO testingIdeal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.We refresh your color system, typography, and UI styling while keeping your existing logo intact.Fashion & ApparelWhen we work with Fashion & Apparel brands, we focus on strong editorial storytelling and image hierarchy, aiming to create an experience that feels expressive while maintaining structure. We look into how collections are introduced, how imagery drives mood, and how browsing flows from one category to the next. Clients can expect a storefront that feels immersive and brand-forward while remaining easy to navigate. We tailor the branding and emotional experience to reflect your unique aesthetic and point of view, ensuring your store feels unmistakably yours.What You’ll ReceiveStrategic theme selection (client purchases license)Full site build inside Shopify theme editorCustomized homepage, collection, and product template3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)Mobile-optimized layoutsStructured navigation and footerCart configuration (within Shopify limitations)Essential app installation and configurationBrand refresh including updated color palette, refined typography system, and UI styling directionMini Style Guide PDF (colors, typography, UI usage examples)Final QA + launch supportRecorded walkthrough at handoffOur design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.Revision StructureIncludes 1 structured revision round. All feedback must be consolidated and submitted at once.Additional revisions billed separately.Branding ScopeIncludes a visual refresh only.No new logo design.No naming or repositioning work.If you require a full brand overhaul, please see our Brand Identity System service.Tools We May UseShopify Theme Editor & AdminFigma (light layout planning)Klaviyo integration (if applicable)Review platforms (Judge.me, etc.)Analytics & pixel setup (if needed)All work remains within theme-native capabilities.Optional Add-onsCustom Liquid developmentCustom-coded sectionsAdvanced backend buildsNew logo designBrand naming or repositioningOngoing CRO testingIdeal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.We refresh your color system, typography, and UI styling while keeping your existing logo intact.Food & BeverageWhen we work with Food & Beverage brands, we focus on appetite appeal and merchandising clarity, aiming to create an experience that feels expressive without becoming chaotic. We look into how flavors, bundles, and dietary options are visually grouped and how hierarchy guides attention naturally. Clients can expect a storefront that feels energetic and flavorful while remaining simple to shop. We tailor the branding and emotional experience to reflect your unique flavor profile and brand personality, ensuring your storefront feels as distinctive as your product.What You’ll ReceiveStrategic theme selection (client purchases license)Full site build inside Shopify theme editorCustomized homepage, collection, and product template3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)Mobile-optimized layoutsStructured navigation and footerCart configuration (within Shopify limitations)Essential app installation and configurationBrand refresh including updated color palette, refined typography system, and UI styling directionMini Style Guide PDF (colors, typography, UI usage examples)Final QA + launch supportRecorded walkthrough at handoffOur design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.Revision StructureIncludes 1 structured revision round. All feedback must be consolidated and submitted at once.Additional revisions billed separately.Branding ScopeIncludes a visual refresh only.No new logo design.No naming or repositioning work.If you require a full brand overhaul, please see our Brand Identity System service.Tools We May UseShopify Theme Editor & AdminFigma (light layout planning)Klaviyo integration (if applicable)Review platforms (Judge.me, etc.)Analytics & pixel setup (if needed)All work remains within theme-native capabilities.Optional Add-onsCustom Liquid developmentCustom-coded sectionsAdvanced backend buildsNew logo designBrand naming or repositioningOngoing CRO testingIdeal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.We refresh your color system, typography, and UI styling while keeping your existing logo intact.Beauty & Personal CareWhen we work with Beauty and Personal Care brands, we focus on balancing editorial presentation with intuitive product discovery, aiming to create an experience that feels elevated yet effortless. We look closely at how imagery, typography, and spacing support a premium aesthetic while ensuring product routines and variants feel easy to understand. Clients can expect a storefront that feels aspirational but structured — supporting both brand atmosphere and confident purchasing. We tailor the branding and emotional experience to reflect your unique positioning within the beauty market, ensuring your brand feels ownable and memorable.What You’ll ReceiveStrategic theme selection (client purchases license)Full site build inside Shopify theme editorCustomized homepage, collection, and product template3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)Mobile-optimized layoutsStructured navigation and footerCart configuration (within Shopify limitations)Essential app installation and configurationBrand refresh including updated color palette, refined typography system, and UI styling directionMini Style Guide PDF (colors, typography, UI usage examples)Final QA + launch supportRecorded walkthrough at handoffOur design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.Revision StructureIncludes 1 structured revision round. All feedback must be consolidated and submitted at once.Additional revisions billed separately.Branding ScopeIncludes a visual refresh only.No new logo design.No naming or repositioning work.If you require a full brand overhaul, please see our Brand Identity System service.Tools We May UseShopify Theme Editor & AdminFigma (light layout planning)Klaviyo integration (if applicable)Review platforms (Judge.me, etc.)Analytics & pixel setup (if needed)All work remains within theme-native capabilities.Optional Add-onsCustom Liquid developmentCustom-coded sectionsAdvanced backend buildsNew logo designBrand naming or repositioningOngoing CRO testingIdeal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.This service is built for brands that want a polished, conversion-focused Shopify storefront on a new theme, along with a refined visual system to elevate their brand presentation.We refresh your color system, typography, and UI styling while keeping your existing logo intact.Health & WellnessWhen we work with Health & Wellness brands, we focus heavily on structured clarity and perceived credibility, aiming to create an experience that feels both authoritative and approachable. We look closely at how benefits are communicated, how educational content is layered, and whether the visual system supports trust rather than overwhelm. Clients in this niche can expect a storefront that feels calm, confident, and easy to navigate — helping customers feel informed and secure in their decision. We tailor the branding and emotional experience to reflect your unique positioning within the wellness space, ensuring your brand feels distinct rather than generic.What You’ll ReceiveStrategic theme selection (client purchases license)Full site build inside Shopify theme editorCustomized homepage, collection, and product template3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)Mobile-optimized layoutsStructured navigation and footerCart configuration (within Shopify limitations)Essential app installation and configurationBrand refresh including updated color palette, refined typography system, and UI styling directionMini Style Guide PDF (colors, typography, UI usage examples)Final QA + launch supportRecorded walkthrough at handoffOur design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.Revision StructureIncludes 1 structured revision round. All feedback must be consolidated and submitted at once.Additional revisions billed separately.Branding ScopeIncludes a visual refresh only.No new logo design.No naming or repositioning work.If you require a full brand overhaul, please see our Brand Identity System service.Tools We May UseShopify Theme Editor & AdminFigma (light layout planning)Klaviyo integration (if applicable)Review platforms (Judge.me, etc.)Analytics & pixel setup (if needed)All work remains within theme-native capabilities.Optional Add-onsCustom Liquid developmentCustom-coded sectionsAdvanced backend buildsNew logo designBrand naming or repositioningOngoing CRO testingIdeal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.

A streamlined Shopify service where we help you select a high-performing theme and fully customize it inside the Shopify editor.This service is built for brands with established branding that need a polished, conversion-focused Shopify storefront on a new theme.What You’ll ReceiveStrategic theme selection (client purchases license)Full site build inside Shopify theme editorCustomized homepage, collection, and product template3 additional custom pages of your choice (e.g., About, FAQ, Contact, Wholesale, etc.)Mobile-optimized layoutsStructured navigation and footerCart configuration (within Shopify limitations)Essential app installation and configuration1 structured revision roundFinal QA + launch supportRecorded walkthrough at handoffOur design team specializes in brand-led, conversion rate optimization-informed execution. Every layout decision is guided by both visual cohesion and conversion strategy — balancing strong brand presence with clear user pathways and optimized hierarchy.Branding DisclaimerThis service fully utilizes your existing brand identity — logo, typography, color system, imagery direction, and messaging.If your brand needs updating or a full visual overhaul, we recommend our Shopify Design & Build with New Branding service instead.Tools We May UseShopify Theme Editor & AdminFigma (light layout planning)Klaviyo integration (if applicable)Review platforms (Judge.me, etc.)Analytics & pixel setup (if needed)All work remains within theme-native capabilities.Optional Add-onsCustom Liquid developmentCustom-coded sectionsAdvanced backend buildsFull rebrandingOngoing CRO testingIdeal for brands that want strategic structure, elevated design, and measurable clarity, without overengineering the build.