About this Service
At Tuerca Studio, we build powerful and symbolic brand identities for clubs, academies, and sports organizations that want to project passion, unity, and purpose.
Our Sports Identity Full Pack combines strategy, storytelling, and design to create identities that connect emotionally with fans, athletes, and communities.
Our Services Include
Creative Strategy & Art Direction — Defining the brand’s essence, values, and positioning through a solid conceptual foundation.
Slogan Development — Crafting a strategic slogan that encapsulates your spirit, mission, and competitive DNA.
Visual Identity System — Custom logo and emblem, color palette, and typography program designed for strength and versatility.
Merchandise Design — Stickers, pins, patches, and apparel that expand your brand’s presence beyond the field.
Stationery & Credentials — Business cards, letterheads, and accreditation designs for professional use.
Packaging — Custom designs for tote bags, gym bags, or sports accessories.
Signage & Environmental Branding — Posters, murals, façades, and banners that transform your facilities into brand spaces.
Digital Presence — UX/UI design for institutional websites and a six-piece social media launch campaign to introduce your new identity.
Audiovisual References — Guidelines for photography, video, and motion graphics that capture the energy and character of your brand.
Project Phases
Consulting — Gathering insights, studying references, and defining the creative and conceptual direction.
Production — Two stages: initial sketches with simulated content for approval of visual direction, followed by final refinement with real information and assets.
Delivery — Organized Drive folder with all vector and editable files ready for print, production, or digital implementation.
Why Tuerca Studio
We specialize in building sports identities that inspire belonging and pride. Our 45-day process ensures a fast and efficient development without compromising strategy or creativity — ready to make your brand shine both on and off the field.
