About this Service
Step 1 — Discovery
Before anything is designed, I listen to your brand, your users, and the quiet gaps your current website isn’t filling.What this stage includes:
Market trends scan: I identify UI/UX patterns shaping your industry.
Current website audit: I highlight friction points, missed opportunities, and areas of strength.
Mood & Direction Board: A curated world of typography, colour logic, layout rhythms, and tonal direction designed to match where your brand wants to go.
This is where the foundation is set — quietly, intentionally.
Step 2 — Concept Design
Where the future takes form. You choose one of the following formats:
Option A — Full Landing Page Concept
01 complete landing experience designed end-to-end, showing the full narrative flow of your brand.
Option B — 05 Content-Block Concepts
Five high-fidelity content sections (hero, story block, features, testimonials, product grid, CTA, etc.)Designed to allow you to mix and match with clarity.
Both give you a fully realised visual direction — not wireframes, not guesses, but a vivid, brand-aligned concept you can feel.
What You Gain
A deep understanding of your website’s strengths and weaknesses
A clear, tested design direction crafted by a professional
A tangible, high-fidelity landing concept that shows what your brand can become
Confidence in your next steps — whether you continue with a full build or not
