Samin | B2B SaaS Fintech Brand Designer

Strategic Brand Systems Built for Enterprise SaaS, Tech & FintechBuilding a high-growth brand requires a rigorous synthesis of strategic positioning, creative vision, and scalable design execution. Without a unified system, enterprise brands face slow decision cycles, subjective visual debates, and fragmented customer touchpoints. Through a high-velocity Brand Sprint Framework, we eliminate lengthy, bureaucratic friction to translate your core business strategy into a launch-ready, enterprise-grade identity.The Operational CRAFT ProcessPhase 1: Discovery & Story ExtractionPre-Sprint Onboarding: Qualitative stakeholder alignment, competitive positioning matrix, and market analysis.The Brand Sprint: A time-boxed workshop featuring the 20-Year Roadmap, What/How/Why Framework, and Personality Sliders.Strategy Foundation: Establishing core brand values, top target audiences, multi-archetype personality mapping, and messaging pillars.Phase 2: Visual Exploration & Core Identity Systems3–6 Concept Exploration: Custom logotype, primary mark, logomarks, and monograms.Typographic Hierarchy & Color Systems: Modern sans-serif/serif font pairings, accessible type scales, primary/secondary/accent palettes tailored to digital product UI.Hero Asset Creation: Designing high-impact real-world touchpoints (e.g., website hero section, pitch deck, or product UI showcase) to test the identity in action.Phase 3: Extended Brand Systems & Design OperationsIconography & Pattern Library: Vector-based custom iconography set (10–12 core icons) and repeating graphic motifs for depth.Social & Marketing Kit: Fully formatted profile, banner, and campaign assets optimized across LinkedIn, X, and web touchpoints.Design System Integration: Modular design system organized for fast, seamless execution by internal design and product teams.Phase 4: Brand Governance & Handoff ProtocolCustom Figma Brand Portal: Built from scratch—including clear rules for logo usage, clear space, color systems, typography rules, and do's/don'ts.Complete Asset Delivery: Scalable Vector Graphics (SVG), high-resolution production files, and web-optimized formats.Design QA & Implementation Guidance: 30-minute strategic walkthrough for internal UI/engineering teams to ensure long-term brand stewardship and zero brand dilution.# Why Enterprise Teams Partner With UsStrategy-First Architecture: Built specifically for B2B SaaS, AI, and Fintech founders where visual credibility directly influences funding, user adoption, and market authority.Zero Jargon, High Impact: Clear, actionable communication rooted in real business goals rather than subjective aesthetic opinions.Scalable Brand Governance: Delivery of structured systems that internal product, marketing, and design teams can easily run from Day 1.Ready to position your enterprise for scale? Send a message to align on your timeline and strategic goals.

Investor-Ready Brand Identity for SaaS, Fintech & AI ProductsBuild a brand system that establishes instant market authority, drives user adoption, and prepares your product to scale.We specialize in SaaS, Fintech, AI, and B2B software where visual credibility directly influences funding, user trust, and key commercial partnerships. Your brand needs to do more than look good—it must communicate clarity and institutional confidence from day one. Who This Is Built ForB2B SaaS Platforms & AI ToolsFintech & Web3 InfrastructureHigh-Growth Tech StartupsDigital Products & PlatformsWhat’s Included in the System1. Core Visual Identity Architecture3–6 Concept Explorations: Deep strategic exploration of custom logotypes, primary marks, and product icons.Complete Logo System: Primary mark, secondary lockups, and standalone product icon/monogram.3–6 Iteration Rounds: Collaborative refinement to finalize the brand direction.2. Digital Product Color & Typography SystemsTailored Color Palette: Primary, secondary, and accent palettes engineered specifically for modern UI dark/light modes.Type Scale & Hierarchy: Complementary sans-serif/serif font pairings and accessible typographic scales.3. Custom Figma Brand Portal & GuidelinesBuilt From Scratch in Figma: Complete source system covering logo usage, clear space, typography rules, color accessibility, and implementation do's & don'ts.4. Extended Asset Library & Social KitCustom Iconography Set: 10–12 vector UI icons tailored to your product features.Social & Marketing Kit: Fully formatted profile and cover assets for LinkedIn and X (Twitter).Brand Presentation: High-resolution mockups showcasing real-world digital applications. 5. Implementation & Handoff30-Minute Design QA Session: Walkthrough with your engineering/UI team for seamless asset implementation and long-term brand stewardship.Full Delivery: SVG vector assets, production files, organized Figma guidelines, and complete source handoff.Ready to elevate your product's market presence? Send a message to discuss your goals and timeline.