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10 Shots


Read more about the crazy paradox of choice here: http://coglode.com/gems/choice-paradox Choice Paradox Too much choice will lead to indecision and lower sa...

April 11, 2014

Anchoring Bias

Understand how the anchoring bias works here: http://coglode.com/gems/anchoring-bias Anchoring Bias We tend to rely too heavily on the first piece of inform...

April 11, 2014

Negativity Bias

Negativity Bias We've a greater recall of the unpleasant over the positive http://coglode.com/gems/negativity-bias Consumers react by buying less on bad ne...

April 11, 2014

Inaction Inertia Effect

Inaction Inertia Effect Missing an offer means you're less likely to buy in the future http://coglode.com/gems/inaction-inertia-effect Foregoing a very att...

April 11, 2014

Von Restorff Effect

Von Restorff Effect Items that stand out from their peers are more memorable http://coglode.com/gems/von-restorff-effect But different doesn’t necessarily ...

April 11, 2014

Goal Gradient Effect

Goal Gradient Effect We purchase faster if the task is started for us... http://coglode.com/gems/goal-gradient-effect A 10-space coffee card pre-stamped tw...

April 10, 2014

Peak-End Rule

Peak-End Rule Experiences are mostly judged by their end or peaks... http://coglode.com/gems/peak-end-rule We judge an experience by its most intense point...

April 10, 2014

Hedonic Adaptation

Von Restorff Effect Items that stand out from their peers are more memorable... http://coglode.com/gems/von-restorff-effect But different doesn’t necessar...

April 10, 2014

About This Project

A new resource to help you make better products. We distill the latest behavioural economics & consumer psychology research into helpful little brain gems.