As the owner and trainer/designer at Try Hard Coffee Roasters, I combine my passion for culinary arts and graphic design to create delicious coffee and train a knowledgeable staff. I have an Associate of Arts and Sciences in Restaurant, Culinary, and Catering Management from Le Cordon Bleu College of Culinary Arts, and a Bachelor of Arts in Graphic Design from James Madison University. I have over 10 years of experience in the craft beverage industry, where I honed my skills in hospitality, social networking, and design. I am also a certified barista and a co-founder of SheBrews, a non-profit organization that makes space for women in the craft beverage industry. I am driven by the mission of empowering, educating, and connecting people through social media, events, and gatherings. I am always eager to learn new skills and explore new opportunities in the design, culinary and beverage fields.

Austin, TX

Member since Oct 2015

Brand / Graphic Design 9+ years

Illustration 9+ years

UI / Visual Design 9+ years

Creative Director/Marketing Specialist at Clever Baking Co 2020–Present

Creative Director/Marketing/Event Management at Try Hard Coffee Roasters 2020–Present

Creative Director at SheBrews Nonprofit 2016–Present

Production Designer at American Campus Communities 2015–2016

UX/UI Intern at Bloomfire 2014–2015

AAS, Le Cordon Bleu 2015

BA, James Madison University 2013

Freelance or contract opportunities

Full-time opportunities

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Available for new projects

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Raechel Hurd