Brand Strategy & Identity Design
From $8,000
|
8 weeks
Build a brand that’s not just recognizable, but meaningful, differentiated, and built to connect.We help businesses define who they are, what they stand for, how they communicate, and how they show up visually.Our approach works inside-out, starting with business and audience understanding, then shaping a clear brand strategy, personality, positioning, and visual identity that people can recognize and relate to.1. Brand Strategy:Discovery & ResearchBusiness Analysis: Business, Product, Service architecture and internal process understandingResearch Method UsedStakeholder Research - Top Management (1 C level Executive), Middle Management (1-2 members) & Staff Members (1-2 members) InterviewsCustomer Analysis: Customer & Audience Interviews on internet call (Up to to 3 customer personas)Competition Understanding: Top 3 CompetitorsInternal Discovering Purpose: Identification of big WHYArticulating Mission & VisionIdentifying Brand Core ValuesDeliverables: Research Insights & Report Documents/PDFExternal Brand’s Targeted Audience PersonaBrand’s Differentiation & Positioning StatementDeliverables: Presentation PDFBrand Expression Brand Personality & Character: Core archetype, Expression, Style, Tone & MessagingVerbal Expression: Voice, Tone & Messaging Visual: Guideline for Logo Identity (Creative Brief )Final Deliverables: Brand Strategy Document (PDF)2. Logo Identity Design- Defining Brand Attributes- Concept Sketches: 10-15 refined sketches to select from- Design drafts: up to 3 digital drafts from chosen from concept sketches- Final Mark: Fully constructed coloured logo (1 chosen from digital concepts)3. Brand Communication Assets- Stationary: Business Card (front back), Letterhead, Envelope (One Version for each)- Social Media Presence: Cover and thumb for Linkedin, Twitter & Facebook (One Version for each)- Brand Manual with identity guidelineWe don’t start with a logo. We first uncover the purpose, audience, differentiation, and personality behind the brand, then translate that thinking into a distinctive identity and consistent brand experience.Building a new brand or feel your existing identity no longer represents where your business is heading? Let’s talk.