Maciej Kotula

Lead Designer, Design System Expert, and Team Leader with strong UX/UI and product strategy experience. I've led impactful projects for global brands like Phenom, Netguru, Deutsche Telekom, ECCO, Samsung, Payback, Clarks, and TVN. My core focus is building and scaling design systems to drive consistency, efficiency, and quality across digital products.

As a team leader, I’ve hired, mentored, and developed top design talent—shaping strong design cultures and leading high-performing teams. I bridge design and business goals through scalable systems, user-centric experiences, and cross-functional collaboration.

My work has been recognized with multiple industry awards, reflecting strong contributions to brand identity and digital storytelling beyond core product design.

Key strengths:
✔ Design Systems & Scalable UI
✔ UX/UI & Product Strategy
✔ Team Leadership & Talent Development
✔ Brand & Visual Communication
✔ Cross-Functional Collaboration