luky.designs

If you're building a brand from the ground up, having a logo is only the beginning.I'll create your visual identity and then put together a clear set of guidelines so you know exactly how to use it going forward — whether you're working with a designer, printing something, building a website or creating social media content yourself.The identity includes:• Primary logo• Secondary logo• Icon / monogram• Logo variations• Color palette• Typography system• Black & white versionsThe brand guidelines cover:• How to use your logo• Clear space• Minimum size• Correct & incorrect usage• Brand colors• Typography• Logo placement• Basic visual elements• Real-world applicationsYou'll also receive the final logo files in the formats you'll actually need, along with a professionally designed brand guideline PDF.My goal is to leave you with a brand that feels consistent and confident — not a folder full of random logo files.Great for: startups, new businesses, personal brands and companies ready to take their visual identity more seriously.

If you want your brand to have both a recognizable symbol and a strong name, this is the package I’d recommend.I’ll create a custom icon and pair it with typography that feels natural with the symbol. The goal isn't just to put an icon next to a name — both parts should feel like they belong together.The package includes:• 2–3 initial concepts• Custom icon / symbol• Typography exploration• Primary logo• Secondary logo• Icon-only version• Black & white versions• Color variations• Final vector files• PNG & JPG files• Realistic presentation mockupsI’ll design the identity with real-world use in mind — from your website and Instagram profile to packaging, signage and business cards.Great for: startups, restaurants, real estate, fashion, wellness, retail and lifestyle brands.

Sometimes, a brand doesn't need a complicated symbol. A well-crafted name can be the logo.I’ll turn your brand name into a distinctive wordmark with thoughtful typography, custom letter adjustments, spacing, and proportions — so it feels designed specifically for your brand rather than picked from a font library.What you’ll get:• 2–3 initial directions• Custom typography exploration• Refined final wordmark• Primary logo• Black & white versions• Color version• Vector + transparent PNG files• JPG previews• A few realistic mockups to see how it worksI’ll keep the design clean, memorable and practical, with a strong focus on the little details that make a wordmark feel truly custom.Great for: fashion, beauty, lifestyle, food, personal brands, startups and modern businesses.