Lateral Design

We specialize in developing and delivering full, living brand identity systems in order for your company to shine.This is a tailored service that is custom to your brand, and we will work with you to create a new logo and identity system that helps your business thrive. See project project details below.What you will receive: Inspiration, logo ideation, and initial creative of up to 3 brand concepts Up to 3 rounds of revisions Primary logo design Up to 4 support logo variants (monogram/icon, badge, stacked layout, etc.) Color palette assignments Font assignments and pairings Brand Guidelines document, up to 30 pages Up to 3 brand patterns Social media avatars images for social media accounts Logo files in Web (RGB) and Print (CMYK) color formats, in all brand colors Logo files types included in final package: PNG, JPEG, EPS, AI Logo file navigation guide Branding Process Brand Discovery: Getting to know more about your company and your goals with the brand design project. Inspiration: Gathering samples of design styles that you are inspired by. This phase will set the foundation of the types of logo approaches we will take in the Initial Creative phase. Initial Creative: Designing up to 3 brand concepts based on the Brand Discovery and Inspiration phases above. This is where you'll see your brand come to life. Revisions / Modifications: Revising a selected concept (Up to 3 rounds of revisions). This is where you are able to make subtle changes to one of the presented brand concepts from the Initial Creative phase. Brand Guidelines Creation: Creating the brand blueprint for you to move forward with the selected logo and brand design approach. File Release: Finalizing all logo files and any other brand assets included in the included deliverables. Finished! Once files are released, final payment is due and the project is complete. Design StylesWe are well-versed in many different styles, and can design in any style that you envision. We've designed sports brands, luxury brands, Western brands, corporate brands, outdoor brands, and more—you name it, we can do it.We hope to work with you to build a great visual foundation for you brand! Feel free to contact us if you have any questions, or would like to learn more. Thank you!