Art Director/Graphic Designer
Art Director/Graphic Designer
Role summary This role delivers conceptually strong, visually cohesive, and strategically aligned design solutions across web, interactive, and print channels for our electronics industry client.
1) Multichannel marketing communications
· Develop and implement visual communication material from concept through production
Design and support the execution of marketing materials, including:
Web and multimedia content design
Email campaigns
Social media assets
Promotional giveaways
Internal and external PowerPoint presentations
Brand-aligned photography and video assets
Brochures, catalogs, flyers and promotional literature
Print and digital advertisements
Retail point-of-purchase displays
Event materials such as exhibit graphics and signage
2) Web/UI design and user experience
Design visually compelling, responsive, user-friendly layouts for websites and digital interfaces
Translate wireframes and user flows into polished web/UI designs for desktop and mobile
Apply visual hierarchy, typography, and color theory to improve clarity and engagement
Ensure accessibility, usability, and alignment with brand standards and current best practices
Create and maintain design systems, component libraries, and templates for consistency across experiences
Partner with developers to ensure accurate implementation and design fidelity
Iterate based on user feedback, analytics, and usability testing
3) Brand identity and visual strategy (across channels)
· Develop and implement visual communication material from concept through production
Develop and apply consistent visual standards across creative assets to maintain a unified brand identity
Translating strategic marketing goals into cohesive design approaches that reflect the brand voice and values
Provide art direction across layout, typography, color usage, imagery, and interaction patterns
Apply user-centered design processes and best practices to concepts, layouts, storyboards, wireframes, and site navigation
Conference with internal clients to determine objectives, constraints, and the best approach to the work
