Director of Marketing
Director of Marketing
ScreenScape Networks Inc. is seeking a Director of Marketing to lead its marketing function.
Reporting to the CEO, the role of the Director of Marketing is to help ensure the profitable growth of ScreenScape through the effective marketing of its products and services to current and prospective customers.
On a day-to-day basis the position involves playing a hands-on role in designing and presenting the visual identity of our company and our services, as well as creating, monitoring and managing a range of digital advertising campaigns.
- Using marketing tactics to help source, develop and secure high quality, cost-effective leads
- Managing and maintaining ScreenScape’s web presense and e-commerce capabilities
- Proactively educating the business community on the benefits of ScreenScape as its chief vocal advocate
- Creating and managing marketing assets and collateral to aid the sales team in growing the business
Desired Skills and Experience:
Preference will be given to candidates who can demonstrate competency in one or more of the following areas:
- Google Adwords management and execution
- Twitter Ads management and execution
- Graphic Design - collateral, digital newsletters, etc.
- Video creation / editing
- Copywriting - newsletters, case studies, collateral, website
- Website management w/ WordPress
- Google Analytics
- SEO knowledge
- Content Marketing
- Unbounce / equivalent (AB Landing page testing)
- Case Study creation - data collection, writing, layout/graphics
- Building and managing an e-commerce engine (WooCommerce, Shopify or equivalent)
- Press Release management - writing and deploying (PrWeb, marketwired etc.)
- Email campaign management
- Salesforce CRM
A technology industry background with 5+ years of relevant experience would be considered an asset.
Salary and benefits offered for this position to be set commensurate with the number of years of relevant experience possessed by the successful candidate.
Note: the successful candidate should be based in or willing to relocate to Canada.
About ScreenScape Networks Inc.
ScreenScape Networks is a dynamic young company that requires every member of its team to wear multiple hats and possess a self-starter attitude.
ScreenScape makes software that helps businesses connect and control screens over the Internet. Using a simple plug and play device, ScreenScape customers can turn any screen into a connected digital sign. Once a screen is connected it can be updated, monitored and managed over the Internet using ScreenScape.com.
Brand marketers and retail networks use the technology to publish digital signage content on screens inside their stores. Health clinics, university campuses and other kinds of venues use it to engage and entertain their visitors. It’s part of a growing technology arena called place-based media that is rapidly turning TV screens outside the home into location-specific media channels.
Find out more at www.screenscape.com
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