Imisi Oyinloye

Pop culture/technology enthusiast. Empathiser, with a profound interest in uncovering latent unmet user needs, I have an innate ability in transforming qualitative/quantitative research into simple actionable potential solutions for clients. I match this curiosity with sensitivity to new trends and cultural changes in society, resiliency, and adaptability to new contexts, environments, projects, and countries. Proud of this mixed background I’ve worn many hats throughout my career, having been a creative designer, web designer, UI/UX designer, the product designer allows me to apply lateral thinking to problem-solving. I like to see myself as a digital 'multipotentialite', both a thinker and a doer, and being able not only to identify real opportunities at the fuzzy front end of the innovation process but also, to design, develop and help implement the resulting consumer offers and business models.