Design Brief

Western Art Designs Apparel

Project Overview:

We seek a talented and creative designer to help us develop artwork for our Western-themed brand. Our brand embodies the spirit of the American West, celebrating its rich history, landscapes, and culture. We are looking for a designer who can capture this essence and translate it into visually appealing artwork that resonates with our target audience.

Company Background:

Start-up brand name in the Western lifestyle/Country market, quality products that include apparel, accessories, and home decor. We have a loyal customer base that values authenticity, craftsmanship, and the Western/Country way of life.

Design Requirements:

Product: Boot Straps for Cowboy Boots and T-shirt design front and back design.

Examples:

Please see old Western comic book styles on Google or Western t-shirt brands.

  • https://bootsnakes.com/
  • https://www.ranchjacksonhole.com/products/maverick
  • https://shopcracker.com/products/texas-longhorn-swamp-cracker-cattle-company-shirt
  • Theme & Style: The artwork should reflect the Western ethos, drawing inspiration from elements such as old Western comic books, rodeo, ranching, cowboys, Native American heritage, and the vast landscapes of the American West. The style should balance tradition with a modern touch..
  • Artwork Elements: The artwork may include elements such as horses, cattle, cacti, desert scenes, Western motifs, and iconic symbols of the American West like Skulls, Cowboys, and Bulls.
  • Color Palette: Utilize earthy tones, warm colors, and subtle shades commonly associated with the Western aesthetic. The color palette should evoke a sense of nostalgia and authenticity.
  • Typography: Select appropriate fonts that complement the Western theme and are easily readable in various formats (e.g., print, digital).
  • Scalability: Ensure that the artwork is scalable and can be applied to various media, including clothing, packaging, marketing materials, and online platforms.
  • Versatility: Design artwork that can be adapted for different products and applications while maintaining consistency and brand identity.

Deliverables:

We expect the following deliverables from the selected designer:

  1. Main artwork concept
  2. Refined logo (if necessary)
  3. Vector files for scalability
  4. High-resolution versions for print
  5. Web-ready versions
  6. Color codes and typography guidelines
  7. Mockups of the artwork on representative products

We look forward to reviewing your proposals and finding a designer who can help us bring the spirit of the American West to life through captivating artwork for our brand.

Thank you for your interest in this project.