Design Brief

Primary and Secondary Logos

Primary and Secondary Logo Designs For Tech Company

Project:

Family of logos for a new tech company, Cringos

Company Background:

Cringos is an e-commerce business that provides the most innovative technologies on the web. It has 4 main offices: Cringos Capital, Cringos Collective, Cringos Creative, and Cringos Community. Each office has a different business model but is all part of a whole.

Design Objective:

We are looking for a primary logo, for Cringos and secondary logos to represent each office- Cringos Capital, Cringos Collective, Cringos Creative, and Cringos Community. We want all the logos to represent innovation and technology and each individual logo to represent the function of their office. Cringos Capital is for private equity, Cringos Collective is an innovation lab/startup incubator, Cringos Creative is for media production and design studio and Cringos Community is a non-profit. All logos must be cohesive and be designed as part of a whole.

Style Preferences:

We want sophisticated, timeless, and unforgettable designs that reflect our dynamic structure and stable foundation.

Color Preferences:

We are open to suggestions.

Usage:

These logos will be used for all our corporate marketing material and B2B communications- business cards, office documents, stationaries, workplace manuals, promotional print, media, and merchandise.