Design Brief

Branding for Webflow Agency

Who we are:

We are Candidleap.com, we build highly custom sites on Webflow for tech companies.

What we are looking for:

Someone who can create a new logo, colors, fonts, and design motifs/elements together. You do not need to be a web designer at all, but should be able to suggest brand concepts that easily lead to a custom compelling web design.

When deciding what work to submit, we will look for portfolios that show you can pull off the creative brief summarized below. We have a vision here, we need a talented executor.

Here's a tip of advice:

In your work examples, show more than just colors, logos, and fonts. Show how in your brand work you also design elements and motifs for the brand as applied to visual layouts.

Summarized brief:

  • We serve tech brands and thus our agency brand needs to feel more techy.
  • Our current blue site candidleap.com feels too old, we need something more modern and compelling.
  • The brand must communicate that we are a reliable team, who values building meaningful relationships with clients, and that we are leaders in Webflow.
  • We want the brand to be more serious, as we are hired to solve big high-stakes problems. Nevertheless, we want to communicate we are an authority and innovative.
  • We are very friendly people, but the brand should come across as we are serious leaders in Webflow.
  • We are technical and build highly custom Webflow sites, we want to do incredible work for you.
  • The look should feel young/fresh, and take us seriously, but we approach work and comes with a playful attitude.

Kindly accept this proposal to know more about the project.

Have a great day!