Rebrand OOH Company

Overview:

We are an Out-Of-Home (OOH) advertising company focused on providing innovative, engaging, and high-impact solutions for businesses looking to increase their brand visibility. We aim to create a brand identity that is upbeat, energetic, and memorable, appealing to clients across various industries.

Our company name is 'Curbex'. We are planning to separate the company into two divisions. Curbex 'Media Division' and Curbex 'Commercial Sign Division'. Depending on what looks better, we may go with 'Custom Sign Division'. We want to use our stand-alone 'Curbex' logo as the umbrella company.

Curbex 'Media Division' focuses on OOH billboards and short-term promotional printing for retailers.

Curbex 'Commercial Sign Division' focuses on custom sign branding projects for storefronts and roadside pylon signs.

Objectives:

1. Establish a strong, unique, and instantly recognizable brand identity that reflects our company's core values of innovation, energy, and engagement.
2. Develop a comprehensive visual language, including logo, color palette, typography, and graphic elements, that can be consistently applied across various touchpoints, such as websites, social media, print materials, and OOH displays.
3. Ensure the designs effectively communicate our brand promise and resonate with our target audience, which includes businesses of all sizes, from local retailers to multinational corporations.

Target Audience:

Our primary target audience consists of businesses seeking to increase brand visibility and reach potential customers through OOH advertising. We aim to cater to a diverse range of industries and business sizes, from small local retailers to large multinational corporations and agencies.

We will also be looking for a freelancer to redesign our website, following the rebrand, which will be a separate project.