Design Brief

Crypto Brand Identity - Logo, Brand Kit

Vertex Protocol is building a user-focused & fully integrated decentralized exchange.

We have an existing brand & logo but want to do a big revamp before our launch.

We're looking for an artist/agency who:

  • Is creative and can think outside of the box
  • Can apply target market audience to design guidelines
  • Is inspired to design memorable brands and products
  • Understands what a sleek, simple, modern & fresh design feels like

A lot of cryptos have the same dark & mysterious design feel. We are building a retail-focused product and our brand can't seem intimidating. We need the design to reflect our stellar UI/UX and welcome new users.

Deliverables include:

  • Logo - must stand out while being sleek & simple.
  • Brand kit - colors, fonts, etc.
  • Social assets - for Twitter, medium, etc
  • Social templates - for posting
  • Product kit - how to use the brand kit in the UI/UX
  • Marketing site design

Timeline: 6-8 weeks

*We work out of Figma*