Design Brief

Packaging Design for Cosmetics Brand

Our company has recently developed an anti-ageing product for the 50+ female demographic and require the expertise of a seasoned and highly creative product package/label designer to aid in the creation of a final package.

We have identified the following key pillars to assisting your output:

  • This is a pain-killer solution-driven product
  • Our prospects often feel that they have little or no control over the changes of their facial skin as they gracefully age - we want to change that!
  • The pain point of our target customers is to slow down the speed of ageing on their face (this product has only facial application)
  • We need a section of the visual content you deliver to educate our prospects on why ageing speeds up on some people i.e. genetics, habits, lack of care, etc
  • How our product slows the process down along with healthier habits and skin routines
  • We have science-backed literature to breakdown the potency of our serum
  • We most especially want to make our prospects feel primed up and excited about the opportunity to have more control over their body’s' changes

We hire only on the basis of prior experience and enthusiasm for our vision and mission.

Please, feel free share any initial design ideas that you may have.

Although not mandatory, prior experience in skincare would be an advantage.

Please answer these questions when submitting your interest:

  • Roughly how many product-package design projects have you been involved in the last 12 months?
  • Have you been involved in any skincare or cosmetics product package designs?
  • What do you think would be the core design style our target demographic audience, 50+ females, would resonate with?

We are happy to answer more questions.

For full project scope, please follow the link below:

https://drive.google.com/file/d/1Q6gn2DI4pYXnQz-TziU3jPN-CDvL2hQ4/view?usp=sharing