Assembly dribbbs motion

Evolution: Strategy to Copy

February 22, 2017

Throwback to our work with Assembly. The challenges lay not only in simplifying their value prop, but also in re-architecting the story and re-writing the copy to adhere to new brand language. Shown here is our working content document o...


December 05, 2016

A flashback to our work with Assembly. If you haven't seen it before you should check it out đź‘€ --- Looking for help with identity design/branding? We would love to hear from you. Email us hello...

Assembly Branding

October 16, 2016

A throwback to one of our favorite projects! Assembly đź‘Ś Check out the full thing here: Read about the identity creation process here:


June 22, 2016

I always loved this pattern that came out of our work with Assembly Full case study below: --- Looking for a design partner? We would love to hear about your needs. Email us hello@focuslabllc.c...

Assembly User Flows + Wires

May 14, 2016

A look back at the high level user flow study we did for Assembly. It's always important to get the lay of the land to understand the desired flow of traffic before you plan your content strategy. See the project in more detail here: h...


April 29, 2016

Assembly is still one of our favorite projects!! Team member @Bill S Kenney created 15+ full home page layouts before finding something he was happy with. Full case study: --- Looking for a...

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