Biography
Senior Product Designer specialising in end-to-end product design for complex B2B SaaS, data and AI-driven platforms. Led zero-to-one product discovery and delivery at NatureMetrics and Dendra, translating ambiguous technical ideas into intuitive, accessible experiences. Co-founded Frontier Labs, developing three AI-powered products including MatterLab, a legal AI platform sold in 2022. Combines human-centred design methods, systems thinking, interaction design, scalable design systems and AI-assisted prototyping with strong technical fluency.
Portfolio @ designfunction.co.uk
Liverpool, United Kingdom
Dribbble Pro
Member since Apr 2011
Languages
Skills
Top Specialties
UX Design / Research
Product Design
UI / Visual Design
Work History
Senior Product Designer at NatureMetrics 2025–Present
Senior Product Designer at Dendra 2022–2025
Design Director at Frontier Labs 2017–2022
Senior Designer at Axon Vibe 2015–2016
Senior Designer at Red Ninja Studios 2013–2015
Designer at Bolland & Lowe 2012–2013
Freelance Designer at design(function) 2010–2017
Senior Designer at Trinity Mirror Group Plc 2008–2012
Education
New Media, Edge Hill University 2004
Seeking
Full-time opportunities
Steven Hassall is a member
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