Ivana Tomic

Good packaging has more than one job to do.I design packaging that gives products presence while making sense as part of the wider brand — balancing visual impact, information, functionality, and the realities of production.This service can include:• Packaging creative direction• Packaging or label design• Typography & information hierarchy• Dieline application• Product range / SKU system• Production-ready artwork• Presentation mockupsWhether you’re launching a new product, redesigning an existing one, or building a system across multiple SKUs, the scope is tailored to the product, brand, and production requirements.Have a product in mind? Tell me what you’re working on.

A strong identity starts with a clear idea.I create distinctive brand identities for businesses that need more than a new logo — combining strategic thinking, creative direction, and visual design into a system built around the brand and where it needs to go.This service includes:• Brand discovery & strategic foundation• Creative direction• Logo & identity system• Colour & typography system• Supporting visual elements• Selected brand applications• Brand guidelines• Final production-ready filesEvery project is shaped around the needs of the brand, so the exact scope may vary. Additional packaging, print, and digital brand applications can be added separately.If you’re building a new brand or rethinking one that no longer fits, tell me what you’re working on.