Branding for HERD, a premium powdered dairy creamer, requires a bold, colorful, playful, modern identity system.

The deliverables include a wordmark and a dehorned dairy cow icon, with primary, horizontal, stacked, icon‑only, and single‑color lock‑ups that remain legible on single‑serve stick packs. Files must be provided in AI, EPS, SVG, and PNG formats. The design draws inspiration from Graza, Jacobsen Salt Co., and Cowboy Colostrum, ensuring consistency across multiple flavor variants while avoiding a health‑brand or farmers‑market aesthetic.