Branding for Discovery Deli, a convenience Jewish Deli concept focused on new Jewish‑owned and kosher brand discovery, requires a bold, colorful, playful, retro visual identity that departs from the previous olam.market concept.

The deliverables include a distinctive logo, a cohesive color palette, typography guidelines, and visual assets that reflect Jewish culinary heritage while appealing to a broad audience. The design language emphasizes retro elements, vibrant hues, and playful motifs to create an engaging and memorable brand presence.